An integral part of Jihane’s journey and her deep appreciation for Moroccan craftsmanship is her beloved grandfather, Moulay Driss Boufares. Known for his exquisite taste and unwavering elegance, he captivated both Moroccan and French society with his daily attire, specifically handcrafted Moroccan traditional hats. His commitment to showcasing the artistry of local artisans became a source of inspiration for Jihane from an early age, she grew up close to her grandparents who own two riads in the old Medina of Marrakech.
Jihane’s deep-rooted passion for style and fashion was ignited at an early age, thanks to her mother’s influence. Jihane’s mother, having traveled to Europe since her twenties and developed a fondness for designer accessories and clothing, became a source of inspiration for her daughter. From a young age, Jihane’s mother named Aïcha instilled in her a love for fashion, engaging her in conversations about style and exposing her to fashion magazines.
